diff --git a/init.sh b/init.sh
index fe1ad0e..96509d6 100755
--- a/init.sh
+++ b/init.sh
@@ -95,7 +95,7 @@ msg "Running: ${c_m}npm install --production"
 npm install --production || error "${c_m}npm install --production$c_w exited with an error status"
 
 msg "Running: ${c_m}gulp --production"
-"$(npm bin)/gulp" --production || error "${c_m}gulp --production$c_w exited with an error status"
+NODE_ENV=production "$(npm bin)/gulp" --production || error "${c_m}gulp --production$c_w exited with an error status"
 
 if (( artisan_down )); then
     msg "Running: ${c_m}php artisan up"